Book publicity and marketing
Most people get into publishing wanting to become editors, but I've always loved the marketing side of things. I've worked in book publicity for several years, often for publishers but also direct for authors. Successful publicity is all about relationships, and I've spent the past few years building up an excellent network of journalists and other influencers around Aotearoa.
I also work as a consultant for corporates – for example, in 2013 I was the Interim Sales and Marketing Manager for Te Papa Press, and was then employed by them freelance to deliver publicity and promotions.
I am available to help with the following:
Marketing & publicity
I am an experienced media wrangler and can help you get your book into the hands of the right reviewers, journalists, and other influencers. I am an efficient market researcher and am ingenious at tracking down the most fruitful contacts.
& social media
I have run digital marketing campaigns for publishers and authors, and can advise you on everything from web marketing strategies to technical hints and tips.
Building an audience
In the highly competitive attention economy, it's more important than ever to understand who your readers are and how to speak to them. I can advise on many different strategies for building a following of loyal readers.
Publishers and self-publishers alike are increasingly turning to crowdfunding in order to make their books a reality. I am experienced in running successful campaigns and can advise on what you need to do in order to raise the amount of money you need.