Photo credit: Sebastiaan ter Burg, CC BY

Photo credit: Sebastiaan ter Burg, CC BY

Book publicity and marketing

Most people get into publishing wanting to become editors, but I've always loved the marketing side of things. I've worked in book publicity for several years, often for publishers but also direct for authors. Successful publicity is all about relationships, and I've spent the past few years building up an excellent network of journalists and other influencers around Aotearoa.

I also work as a consultant for corporates – for example, in 2013 I was the Interim Sales and Marketing Manager for Te Papa Press, and was then employed by them freelance to deliver publicity and promotions. 

I am available to help with the following:

Book launch

I can set up, publicise and help you run a book launch event, leaving you free to mingle and receive lots of praise!

Marketing & publicity

I am an experienced media wrangler and can help you get your book into the hands of the right reviewers, journalists, and other influencers. I am an efficient market researcher and am ingenious at tracking down the most fruitful contacts.

digital marketing & social media

I have run digital marketing campaigns for publishers and authors, and can advise you on everything from web marketing strategies to technical hints and tips.

Building an audience

In the highly competitive attention economy, it's more important than ever to understand who your readers are and how to speak to them. I can advise on many different strategies for building a following of loyal readers.

Elizabeth has been looking after publicity for all my press’s titles since 2015. I have really noticed a difference in the number and quality of reviews, interviews and appearances she has set up for my books and authors compared to when I attempted to cover publicity myself. Elizabeth is also very pleasant to work with and is responsive and thorough. I highly recommend her work.
— Kiri Piahana-Wong, Publisher, Anahera Press
Elizabeth is a joy to work with – she’s smart, she cares about what she does, she genuinely loves literature and would absorb it like a sponge regardless of her job, and most importantly of all she’s without doubt a good egg.
— Steve Braunias, journalist
We’ve contracted Elizabeth on three occasions to help with publicity. She is professional, hugely knowledgeable, and has helped us connect writers with readers. Thanks to Elizabeth our publications have been promoted in magazines, on the radio, and on websites. We hope to continue to draw on her expertise.
— Thalia Henry on behalf of Cloud Ink Press
Elizabeth is a skilled and enthusiastic book marketing all-rounder who knows the NZ industry well. She works hard and does what it takes to position, publicise and place every book for maximum audience awareness using the smartest methods, digital and analogue. She’s calm, clear, mature and honest. As a publisher I have employed Elizabeth both freelance and in-house, where she was a great team member. I can gladly recommend her work.
— Claire Murdoch, Product and Audience Lead, RNZ Te Irirangi o Aotearoa