Photo credit: Sebastiaan ter Burg, CC BY
Book publicity and marketing
Most people get into publishing wanting to become editors, but I've always loved the marketing side of things. I've worked as a book publicist for a decade, often for publishers but also direct for authors.
Successful publicity is all about relationships, and I've spent the past few years building up an excellent network of journalists and other influencers around Aotearoa, as well as a few overseas.
Please note that I only represent pukapuka that have been professionally edited and designed.
I am available to help with the following:
Media coverage
I am an experienced media wrangler and can help you get your book into the hands of the right reviewers, journalists, producers, and other influencers. I am an efficient market researcher and am ingenious at tracking down the most fruitful contacts.
literary festivals
I keep track of the dozens of literary festivals around Aotearoa, when they are programming, and what kinds of authors they’re interested in featuring. I can help you craft your pitch to give yourself the best chance of success.
crowdfunding campaigns
Publishers and self-publishers alike are increasingly turning to crowdfunding in order to make their books a reality. I am experienced in running successful campaigns and can advise on what you need to do in order to raise the amount of money you need.
“Elizabeth is a skilled and enthusiastic book marketing all-rounder who knows the NZ industry well. She works hard and does what it takes to position, publicise and place every book for maximum audience awareness using the smartest methods, digital and analogue. She’s calm, clear, mature and honest. I can gladly recommend her work.”
“Elizabeth has been looking after publicity for all my press’s titles since 2015. I have really noticed a difference in the number and quality of reviews, interviews and appearances she has set up for my books and authors compared to when I attempted to cover publicity myself. Elizabeth is also very pleasant to work with and is responsive and thorough. I highly recommend her work.”
“We’ve contracted Elizabeth on three occasions to help with publicity. She is professional, hugely knowledgeable, and has helped us connect writers with readers. Thanks to Elizabeth our publications have been promoted in magazines, on the radio, and on websites. We hope to continue to draw on her expertise.”
