Photo credit:  Sebastiaan ter Burg ,  CC BY

Photo credit: Sebastiaan ter Burg, CC BY

Book publicity and marketing

Most people get into publishing wanting to become editors, but I've always loved the marketing side of things. I've worked in book publicity for several years, often for publishers but also direct for authors. Successful publicity is all about relationships, and I've spent the past few years building up an excellent network of journalists and other influencers around Aotearoa.

I also work as a consultant for corporates – for example, in 2013 I was the Interim Sales and Marketing Manager for Te Papa Press, and was then employed by them freelance to deliver publicity and promotions. 


I am available to help with the following:

Marketing & publicity

I am an experienced media wrangler and can help you get your book into the hands of the right reviewers, journalists, and other influencers. I am an efficient market researcher and am ingenious at tracking down the most fruitful contacts.

digital marketing
& social media

I have run digital marketing campaigns for publishers and authors, and can advise you on everything from web marketing strategies to technical hints and tips.

Building an audience

In the highly competitive attention economy, it's more important than ever to understand who your readers are and how to speak to them. I can advise on many different strategies for building a following of loyal readers.

crowdfunding campaigns

Publishers and self-publishers alike are increasingly turning to crowdfunding in order to make their books a reality. I am experienced in running successful campaigns and can advise on what you need to do in order to raise the amount of money you need.

Elizabeth has been looking after publicity for all my press’s titles since 2015. I have really noticed a difference in the number and quality of reviews, interviews and appearances she has set up for my books and authors compared to when I attempted to cover publicity myself. Elizabeth is also very pleasant to work with and is responsive and thorough. I highly recommend her work.
— Kiri Piahana-Wong, Publisher, Anahera Press
We’ve contracted Elizabeth on three occasions to help with publicity. She is professional, hugely knowledgeable, and has helped us connect writers with readers. Thanks to Elizabeth our publications have been promoted in magazines, on the radio, and on websites. We hope to continue to draw on her expertise.
— Thalia Henry on behalf of Cloud Ink Press
Elizabeth is a skilled and enthusiastic book marketing all-rounder who knows the NZ industry well. She works hard and does what it takes to position, publicise and place every book for maximum audience awareness using the smartest methods, digital and analogue. She’s calm, clear, mature and honest. As a publisher at Te Papa Press I have employed Elizabeth both freelance and in-house, where she was a great team member. I can gladly recommend her work.
— Claire Murdoch, Head of Publishing, Penguin Random House NZ