Teaching and training

There is nothing I like better than talking to interested people about books and publishing. I am currently teach sales, marketing and publicity on the Whitireia Publishing Programme, of which I am a proud graduate. Because, as a freelancer, I am simultaneously teaching marketing and doing marketing work, the students benefit from my hands-on experience and up-to-the-minute market intel. 

I frequently run workshops around the country and have the knack of developing excellent rapport with whoever is in the room, and conveying complex concepts clearly and memorably.

I am available to run training sessions or deliver guest lectures on:

  • book sales, marketing, or publicity

  • digital marketing and social media

  • trends in the NZ book trade

  • book reviewing

  • working as a freelancer

  • the changing nature and future of digital storytelling

  • running successful crowdfunding campaigns

  • open copyright licensing

I am based in Wellington but happy to travel. Please get in touch to discuss rates.

I had to have Elizabeth Heritage in the National Writers Forum programme because she offers not only a highly informative and insightful look into what authors need to know in order to successfully get their books into the public realm, but Elizabeth does this with flair. Her workshops are hugely valuable and wonderfully entertaining.
— Claire Mabey, literary festival programmer
I attended Elizabeth’s Publicity Masterclass as part of the 2016 National Writers’ Forum and really appreciated her expertise and clear delivery, and in particular the very specific local information that I haven’t been able to find anywhere else. I was delighted to invite her to give a similar workshop for members of LexiCon, the 2017 National Science Fiction and Fantasy Convention, which was very well received.
— Andi Buchanan, co-chair, LexiCon
Elizabeth is a very fine trainer and workshop facilitator. I have been impressed by the way she has presented and explained difficult copyright and licensing topics. She speaks very clearly and succinctly and uses visual and often entertaining examples to engage her audience. She is always well prepared and, in my experience, able to answer very tricky audience queries whatever the circumstance.
— Keitha Booth, Independent Consultant (Leading, Advising, and Commentating)
Elizabeth has a huge amount of experience publicising and marketing books, and she translates this into expert teaching on the Whitireia publishing course. Equally importantly, she really engages with the students and is fun and energetic in the classroom.
— Odessa Owens, Programme Leader, Publishing, Whitireia NZ